Event: Ownership, Clarity, and the Courage to Change Course

As business owners, we're conditioned to believe that growth means climbing higher, leading more, and taking on greater responsibility. But what happens when you reach the top and realize you're in the wrong place entirely?

I'm excited to be partnering with The Bureau to share the raw, honest story of why I made the bold decision to "fire myself" as CEO of the company I helped create.

Join Me for "Ownership, Clarity, and the Courage to Change Course"

When: Thursday, September 4, 2025 • 12:00pm - 1:00pm ET
Format: Live 60-minute fireside chat + facilitated discussion
Cost: FREE for Bureau members | $49 for non-members

What We'll Explore Together

This isn't your typical business webinar focused on tactics and how-to. I'll be sharing the behind-the-scenes story of recognizing that my role as CEO of Focus Lab — the respected branding agency I co-co-founded — no longer aligned with my strengths or purpose. You'll hear about the pivotal moment when I realized I needed to step away from all leadership roles in the company I'd spent over a decade building.

Together, we'll explore:

• Why traditional definitions of success can quietly drain even the most driven entrepreneurs
• How to recognize when your current role no longer serves you (and what courage looks like in that moment)
• My "Goodness over Greatness" philosophy and how it can help you define success on your own terms
• Practical insights for building businesses that energize rather than exhaust you

The second half opens into facilitated discussion with fellow agency owners — a rare opportunity for us to reflect, share, and explore these challenging questions in a supportive community.

Who I'm Hoping to Connect With

This conversation is designed for digital agency owners who are:

• Questioning whether they're pursuing the right version of success
• Feeling exhausted by roles that no longer fit their strengths
• Considering significant changes but unsure how to navigate them
• Ready for honest dialogue about the realities of business ownership

A Bit About My Journey

I understand the weight of difficult business decisions firsthand. As co-founder of Focus Lab, I spent over a decade growing the company into an award-winning agency with a respected culture. But recognition and growth weren't enough when the role stopped aligning with my strengths and energy.

Today, through my coaching work, I help business owners create what I call "sustainable success" — the kind rooted in clarity, character, and joy rather than external metrics alone. I specialize in helping leaders navigate major inflection points, whether that's restructuring, identity shifts, or seasons of burnout.

My approach blends business strategy with mindset coaching, focusing on the inner work that drives both growth and fulfillment.

Why I'm Excited About This Conversation

In a business culture that often equates worth with hustle and position with success, my story offers a different perspective. This isn't about failure — it's about having the clarity and courage to make aligned choices, even when they go against conventional wisdom.

If you've ever wondered whether you're building the right business or playing the right role within it, I believe this conversation will give you permission to explore those questions honestly.

Ready to Join Me?

Register now to secure your spot for Thursday, September 4th at 12:00pm ET.

Remember: This event is completely free for Bureau members, or just $49 for non-members—a small investment for potentially life-changing insights about aligning your business with your authentic self.

I can't wait to see you there for what promises to be a refreshingly honest conversation about success, courage, and the power of changing course when it matters most.