Outside Perspective and Guidance
These are two things we can’t usually provide ourselves.
Last year I decided to start exercising more intentionally. I wasn’t in terrible shape. But I wanted to be healthier. So I joined one of those circuit-based gyms where you pay a small monthly fee to follow their daily routine that was the same at each gym across the nation. They tweaked the exercises each day, so it stayed fresh. All I had to do was show up and follow the agenda. It was fun! And I started getting in better shape.
Eventually, though, I realized that this globally prescribed approach wasn’t great for me. I wanted to get more 1‑on‑1 time with a coach who knew my goals and knew what to tweak in my life to help me achieve them: what to tweak in my diet, my stretching, and my exercise. I found someone to work with, and it has made a world of difference.
My coach costs roughly four times what I paid for the gym membership. But he’s easily worth that and more because of how targeted my recommendations and exercises are now. He has helped me do things I never thought I could do. And I’ve experienced the same with business coaches over the years.
I read a lot. I’ve taken a lot of great things away from business books. But eventually, I realized that books weren’t enough to help me break through my business ceilings. My “intake” was heavily outweighing my “output.” Maybe you’ve experienced the same.
Maybe you’re wondering if you need to move beyond blog posts and books and work with someone who can see you as an individual and your scenario right now. Someone who can recognize patterns in your business or leadership and give you guidance just for you.
There are ideal seasons for this type of guidance. Maybe some of these sound or feel familiar:
- You’re past the point in your business where you’ve proven you’ve got something — a product or service — that plenty of customers want.
- You’re growing to a point you haven’t been before. (Whether that’s a new headcount in staff, a new pricing level, etc.)
- You’re experiencing some new struggles as a result of positive growth, and not sure how to handle them.
Any of this sound familiar?
I’ve benefited from multiple types of coaching over the years. And now I’m at a point where I want to help others in the same way.
In my walks, every man I meet is my superior in some way, and in that I learn from him.Ralph Waldo Emerson
Here’s the thing though. I’m not trying to become a coach in any grand sense. In fact, I’m actively running my agency, Focus Lab, full time. I haven’t been growing this multi-million dollar agency for nearly 10 years just so I can stop not. I didn’t come this far only to come this far. So that’s not changing; coaching isn’t becoming a side-hustle to the agency life.
So, what am I doing then?
I have a passion for helping others make powerful changes in their lives. One way I do this is by quietly helping people do things financially that they would have otherwise had trouble doing. I don’t make any noise about it online. I don’t do it for any recognition. And honestly, it’s a bit strange even writing about it here. But I say this to set the stage for what this coaching is about for me.
My purpose for coaching is to help two people with one action. The first is to help the person I’m coaching. And the second is to take the money earned through coaching and quietly donate it to others in my community who could use a boost of some kind.
You’ve made it this far on the page. Now, let’s cover some details.
Pay What You Can
The pricing is simple. You pay what you can, and I give away most of it. (Uncle Sam wants his cut too, naturally.) And you pay after the session. We’re going honor system style. By the time we get on a call, we will have built the mutual trust to make this possible.
How the Coaching is Structured
We start with a questionnaire. I’m gonna have you answer some questions to help set the stage. These are questions that give some great context to our initial time together. That way we’re making the most of each call we have. This also helps us both make sure we’ll be a good fit together. I don’t want to waste your time.
The best value I can bring you will be the result of multiple conversations over time. Ideally, this means we’ll initially schedule 3 or 4 sessions together. We’ll do each session via video chat.
Some things I’ll bring that you must bring also:
- Confidentiality. We’re gonna get real, and we need to trust one another to keep confidences.
- Vulnerability. We’re gonna keep it real and not shy away from the truth, even when it’s ugly or when it hurts.
- Commitment. We’re gonna do what we say we’re gonna do. Accountability is key.
You should be able to answer “yes” to these questions:
- Have you already tried finding nuggets of help and wisdom in books and/or blog posts?
- Are you committed to setting aside time to talk, read, learn, and strategize based on things you haven’t seen or heard before?
- Are you financially able to invest in quality coaching, understanding it’s an investment and not a cost?
- Are you amped up to really push yourself to your next level?
- Are you also excited by the fact that I’ll be giving away most of what you pay for your coaching? (I love aligning really tightly with people I work with.)
Interesting in Learning More?
I want to work with everybody I can, but my availability is limited by design. If you’re interested in coaching, the best next step is simply to reach out. You can send me an email to