For agency owners and young entrepreneurs who are tired of trying to get to the next level alone
Last year I decided to start exercising more intentionally. I wasn’t in terrible shape. But I wanted to be healthier. So I joined one of those circuit-based gyms where you pay a small monthly fee to follow their daily routine that was the same at each gym across the nation. They tweaked the exercises each day, so it stayed fresh. All I had to do was show up and follow the agenda. It was fun! And I started getting in better shape.
Eventually, though, I realized that this globally-prescribed approach wasn’t great for me. I wanted to get more 1‑on‑1 time with a coach who knew my goals and knew what to tweak in my life to help me achieve them: what to tweak in my diet, my stretching, and my exercise. I found someone to work with and it has made a world of difference.
My coach costs roughly four times what I paid for the gym membership. But he’s easily worth that and more because of how targeted my recommendations and exercises are now. He has helped me do things I never thought I could do.
I’ve experienced the same with business coaches over the years.
I love to read. I’ve taken a lot of great things away from business books. But eventually, I realized that books weren’t enough to help me break through my business ceilings. My “intake” was heavily outweighing my “output.” Maybe you’ve experienced the same.
Maybe you’re wondering if you need to move beyond blog posts and books and work with someone who can see you as an individual and your scenario right now. Someone who can recognize patterns in your business or leadership and give you guidance just for you.
There are ideal seasons for this type of guidance. Maybe some of these sound or feel familiar:
Any of these sound familiar?
I’ve benefited from multiple types of coaching over the years. And now I’m at a point where I want to help others in the same way.
In my walks, every man I meet is my superior in some way, and in that I learn from him.Ralph Waldo Emerson
Space is limited. I’m actively running my agency, Focus Lab, full time. I haven’t been growing this multi-million-dollar agency for over a decade just so I can stop now. I didn’t come this far only to come this far. So that’s not changing; coaching isn’t becoming a side-hustle to the agency life.
So, what am I doing then?
My purpose for coaching is to help two people with one action. The first is to help the person I’m coaching. And the second is to take the money earned through coaching and quietly donate it to others in my community who could use a boost of some kind.
You’ve made it this far on the page. Now, let’s cover some details.
The pricing is simple. You pay what you can, and I give away most of it. (Uncle Sam wants his cut too, naturally.) And you pay after the session. We’re going honor system style. By the time we get on a call, we will have built the mutual trust to make this possible.
We start with a questionnaire. I’m gonna have you answer some questions to help set the stage. These are questions that give some great context to our initial time together. That way we’re making the most of each call we have. This also helps us both make sure we’ll be a good fit together. I don’t want to waste your time.
The best value I can bring you will be the result of multiple conversations over time. Ideally, this means we’ll initially schedule 3 or 4 sessions together. We’ll do each session via video chat.
Some things I’ll bring that you must bring also:
You should be able to answer “yes” to these questions:
I want to work with everybody I can, but my availability is limited by design. If you’re interested in coaching, the best next step is simply to reach out. You can send me an email to
Examples of things coaching clients have to say:
I’ve been able to more confidently manage my team and it’s really made things much more enjoyable to run. People are more independent, and feedback has helped up everyone’s game.Owner of a ~20 person agency
It’s been really cool to see how rapidly things have changed.Owner of a ~22 person agency
You are making a REAL difference in my life. I feel a huge sense of relief after talking with you today. I feel like I’ve been carrying around a burden that I haven’t known how to move past. Now that’s changed.Freelancer aiming to grow an agency
© 2023 Erik Reagan unless otherwise noted
Some of the links on my site are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. It's basically peanuts, but every little bit will help as I work on self-publishing my first book.