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ExpressionEngine Add-On Pricing: Decisions


Written on January 8th, 2010 by Erik Reagan

First let me thank everyone who participated in the discussion about add-on pricing. There were many great thoughts shared and it helped me make my decision on add-on pricing. What I have decided is to stick closely to what EllisLab already does with ExpressionEngine. The exception will be MSM sites. Essentially I will sell one license per installation of ExpressionEngine. So if you run a single domain or 100 domains off of a single EE install you will only require a single license from me. I will stick closely to the volume discount rates that EllisLab has setup which is outlined on this page.

Additional Details

I realized the multi-domain license didn't seem like the best idea after everyone's comments. It would add more overhead than it's worth when it comes to time. Also many people mentioned confusing people and from a business perspective I don't want to confuse anyone. So there will be a single license and a single price-point. I also will steer away from the developer's license since I will implement volume discounts. This means you will need to register as a member on the site in order to purchase and track your purchases. I think people will be willing to register an account if it means volume discounting.


Now that I've made the decision, I just need to build the payment system to support this. That is, unless someone else builds and sells me one first :)


Glad to see you come up with a quite reasonable solution Erik. Offering volume discount is a big thumbs up for me.

Cem Meric on Jan 8th, 2010 at 9:21 pm

It is good to see that you have made a decision on what you are going to do, good luck on your add-on sales.

FoxEE can do volume discounts with a little bit of tweaking.

Justin Long on Jan 8th, 2010 at 10:51 pm

I think the term “developer pricing” got a bit mis-used, but I’m pumped to see a handful of you EE devs going volume discounts. Plz Leevigraham, you too?

AJP on Jan 8th, 2010 at 11:27 pm

This was my preferred solution, so glad you decided on that one.
The next step is deciding on prices that are attractive to us users and rewarding enough for you to keep up the supply of new addons.

Paul Frost on Jan 9th, 2010 at 5:31 am

Volume discounts is good.

Sean on Jan 9th, 2010 at 7:26 am

I agree, sounds very reasonable. Glad you put the time and thought into figuring out what would work for ya.

Bryan L. Fordham on Jan 9th, 2010 at 11:19 am

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