Today I asked a simple question on twitter and got more responses than I expected. Some of the answers also caught me off guard so I thought I'd extend the question to the blog so we had more room to chat and discuss. The question was regarding how many people/firms add their credits to the footer of the websites they build. At Ideal Design Firm we've been doing that since I can remember but lately I've questioned the purpose it serves. I can't recall a single instance where a client has asked us to remove our name or logo but I also can't recall an instance where we've received business from it. I'd discuss my suspicions as to why those have been our results but that's another topic.
So here's the question verbatim:
“Web biz owners: Do you require your projects have a “credit” to you on their site? (logo or name in footer, etc)”
So, let's chat!
What has your practice been? What has led you to your decisions and what results have you seen from said decisions?
Here are a few responses I've already received on twitter:
“ yes we do ”
“ we usually add a link in the footer by default, but no big deal if we don't... Doesn't suit every design and/or customer ”
“ Usually, yes. Unless of course I'm being subcontracted. In which case I request that *NO* credit is used. ”
“ no--I hate that. Doesn't accomplish goals for your customers customers. ”
“ I ask, usually really small text in the footer. Not required ”
“ I place it in there during the design phase. Most of the time they don't say anything, but if they ask I'll remove it. ”
“ My theory is - I put one on, until someone questions it being there. I'm sure there are sites where its not appropriate however. ”
“ Yes, typically. ”
“ No. Maybe in the code but generally not public-facing. ”
“ I've received dozens of quality inquiries and a number of great jobs from simple credit links. Unobtrusive, effective marketing.
Consider, EE devs love to put "powered by ExpressionEngine" in the footer. Why the hell wouldn't you include your studio link? ”
@16toads, part 2
“ I just add it; no requirement. If a client wants it removed I do (that's only happened once or twice). ”
“ Nope ”
“ I don't, personally, but we do at work. Sometimes personal clients ask me to add a link back to my stuff though. ”
“ I think most high end companies don't. Your work and reputation speak for you. People interested will contact the business. ”